Cadence allows you to easily bring your routine with you, anywhere you go, with magnetic, modular, refillable capsules made from recycled ocean bound plastic. I collaborated closely with founder Steph Hon to design Cadence’s ecomm site, including the initial customization feature of the capsules. I also supported creative direction of new capsule colors, brand icons, and additional marketing materials.
Other Work
Archive · 2011–2020
CadenceBrand & web design
GoogleArt direction with Factor SF
HingeVisual design & UX for select app screens
SupergoopVisual design for ecomm site
KeepsVisual design for marketing site
YumbleUX/UI for subscription ecomm site
Out EastVisual design for real estate site
BrandlessVisual design for ecomm site
BurrowVisual design & UX for ecomm site
MinistryVisual design for ecomm site
CurologyVisual design for marketing site
FramebridgeVisual design for ecomm site
BoxedRedesign for ecomm site & appAbout
I'm a designer and creative person with fifteen years of experience building brands and digital products. I'm VP of Brand at Contra, the network for creative intelligence. I joined as founding designer pre-launch in 2019 and now lead everything the brand touches, from the identity system to our research arm, Contra Labs, to campaigns with partners like Figma.
Before Contra I worked independently with companies across ecomm, health, and consumer tech, I was a lead designer at Red Antler, and designed at Huge and Target. I also taught Interaction Design at the School of Visual Arts in NYC.
Work I've led has been recognized by Fast Company (Most Innovative Companies, three times over), Awwwards, Product Hunt, Typewolf, AdWeek, and TechCrunch.
