Hi, I'm Erin.

A designer & creative person based in Boulder, CO.

  • AI-native creative builder
  • Brand strategist
  • Web designer
  • Creative director
  • VP of Brand at Contra
  • Prev:
    • Red Antler, Huge, Target
    • Taught at SVA
Contra brand
Contra poster
Contra type system

Drag anything. Click to flip.

Selected work

Contra Labs

Brand and site for Contra's research arm.

BrandWeb2026

Human Creativity Benchmark

Launch content and platform for Contra Labs' research.

LaunchWeb2026

Figma Make-a-thon

3 global making challenges, winners announced live at Config.

CampaignLaunch2024–26
Contra brand identity

Contra Brand

Founding designer to VP. Evolved with Smith & Diction in 2025.

IdentitySystem2019–

Project Calculator

A 3D calculator you turn and click. Awwwards Site of the Day.

WebAwwwards2024

State of Independence

10,000 freelancers surveyed, one scrolling report. Awwwards Site of the Day.

WebReport2021

All work

YearProjectWhatWith
2026Contra LabsBrand & web designContra Labs→ 2026Human Creativity BenchmarkResearch platform & launch contentContra Labs→ 2026Figma Make-a-thonCreative direction & launch content, 3 editionsWinners announced live at ConfigContra × Figma→ 2025Contra BrandIdentity evolved from marketplace to creative networkProduct HuntContra × Smith & Diction→ 2024Project CalculatorCreative direction for an interactive 3D calculatorAwwwards Site of the DayContra × Unseen Studio→ 2021State of IndependenceReport microsite from a survey of 10,000+ freelancersAwwwards Site of the Day · Product Hunt Product of the MonthContra × Unseen Studio→ 2019Contra, founding brandStrategy, the converging-arrows mark, first design systemContra→
2011–20CadenceBrand & web designIndependent
2011–20GoogleArt directionFactor SF
2011–20HingeVisual design & UX for select app screensRed Antler
2011–20SupergoopVisual design for ecomm siteRed Antler
2011–20KeepsVisual design for marketing siteTypewolf Site of the Day · AdWeekRed Antler
2011–20YumbleUX/UI for subscription ecomm siteIndependent
2011–20Out EastVisual design for real estate siteRed Antler
2011–20BrandlessVisual design for ecomm siteFast Company Most InnovativeRed Antler
2011–20BurrowVisual design & UX for ecomm siteFast Company Most InnovativeRed Antler
2011–20MinistryVisual design for ecomm siteRed Antler
2011–20CurologyVisual design for marketing siteRed Antler
2011–20FramebridgeVisual design for ecomm siteRed Antler
Erin Horner

About

15 years building brands and digital products. Founding designer at Contra in 2019, VP of Brand now, running everything from the identity system to the research arm, Contra Labs, to campaigns with Figma. Before that: independent, Red Antler, Huge, Target, and a stint teaching Interaction Design at SVA. Most of what I make now, I make with AI tools in the loop.

Find me on LinkedIn and X/Twitter.

Want to build something together? Say hello.