Contra Brand
Contra was always imagined as an independent-first platform: the tools and infrastructure to build your career around the life you want, with zero commission fees. As an independent freelancer myself, the mission resonated.
From founding designer to VP of Brand, I now lead a team of wildly talented people across brand and marketing, from landing pages to social to how the brand shows up in product.
2019 · A place to begin
I partnered with the founder to bring the mission to life. Together we refined the brand strategy, created a bold logo of converging arrows representing a place to begin, and grew a robust design system.
2020–2025 · Launching a new way to work
Every big moment got a launch film, from the first launch in 2020 to the 4th anniversary. Films 2020 to 2024 were made with Advntr Studio.
2025 · From marketplace to creative network
We worked with Smith & Diction to evolve the brand from a marketplace into a true creative network. Same mission, bigger vision. The full brand identity file is public on Figma.
2025 · Contra Network launch film · Motion design by Advntr Studio
Behind the brand
Creator Tools EP 5 · Behind the Brand · watch on YouTube