Contra Brand

Contra was always imagined as an independent-first platform: the tools and infrastructure to build your career around the life you want, with zero commission fees. As an independent freelancer myself, the mission resonated.

I partnered with the founder in 2019 to bring it to life. Together we refined the brand strategy, created a bold logo of converging arrows representing a place to begin, and grew a robust design system. In 2025 we worked with Smith & Diction to evolve the brand from a marketplace into a true creative network. Same mission, bigger vision.

From founding designer to VP of Brand, I now lead a team of wildly talented people who own every brand and marketing touchpoint, from the in-product experience to landing pages, social, and beyond.