SPF is the most important thing you can do for your skin. Supergoop is constantly creating innovative products that feel great, so wearing SPF isn’t a chore, but a ritual. I designed a responsive ecomm site in tandem with Supergoop's completely refreshed visual design system that balances SPF education, fun, and simplicity.
Lead Digital Designer, Red Antler, 2018
Role: Lead Digital Designer
Brand Director: Joshua Levi
Photography Direction: Suzanne Saroff
Studio: Red Antler