Smilo offers expertly designed essential baby products that give parents confidence that they’re doing what’s best for their children. I collaborated closely with a team of brand designers to launch this new direct-to-consumer brand’s digital presence. The site balances intelligence and scientific grounding with warmth to establish Smilo as a trusted resource for parents.

Lead Digital Designer, Red Antler, 2017

smilo image 1
smilo image 2
smilo product detail page
smilo icons
smilo category page
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Role: Lead Digital Designer
Brand Director: Jonathan Correira
Photography Direction: Suzanne Saroff
Developers: James Ayres & Marty Cissel

Studio: Red Antler

Interested in working together? Get in touch.