Smilo offers expertly designed essential baby products that give parents confidence that they’re doing what’s best for their children. I collaborated closely with a team of brand designers to launch this new direct-to-consumer brand’s digital presence. The site balances intelligence and scientific grounding with warmth to establish Smilo as a trusted resource for parents.
Lead Digital Designer, Red Antler, 2017
Role: Lead Digital Designer
Brand Director: Jonathan Correira
Photography Direction: Suzanne Saroff
Developers: James Ayres & Marty Cissel
Studio: Red Antler